Mosaico Trading is the data, programmatic advertising and audience solutions business unit that will harness Univision Communications Inc.’s (UCI) digital portfolio including the forthcoming Fusion Media Group (FMG).
Mosaico Trading helps activate the young and diverse audiences across UCI’s digital portfolio by leveraging data science, precision targeting, audience solutions and consumer insights.
At Mosaico Trading our goal is to drive real growth for marketers.
Mosaico Trading gives marketers access to addressable digital audiences across Univision Communications Inc.’s (UCI) large collection of original, high-quality content serving the biggest growth segments in our country today.
Leveraging the most extensive database of multicultural consumer insights, our Univision Data Management Platform (UDMPTM) features first-party data derived from UCI’s media and non-media assets.
Data-enhanced strategies can be activated via display, video, mobile, social and native across UCI’s investment in FUSION and El Rey as well as The Root, The Onion, Flama, Univision Digital and Univision Music, which will be part of the forthcoming Fusion Media Group (FMG).
UDMPTM operates on state-of-the-art technology platform, is flexible to work with the majority of programmatic platforms, and integrates with the leading ad servers.
UDMPTM is built for easy integration with 1st, 2nd and 3rd party data sources, and can help marketers turn data from offline and digital channels into targetable audience segments.
Univision Communications Inc. (UCI), the leading media company serving Hispanic America, will launch the Fusion Media Group (FMG) to serve as the multi-platform destination for the new, rising American mainstream, delivering content that embodies the audience’s shared values and passion points across all platforms.
Building on the foundation created by FUSION, UCI’s first English-language effort, the company has established a collection of brands that speak with an authentic voice and a convention-breaking, youthful perspective. The Fusion Media Group will include UCI’s interests in FUSION and El Rey as well as The Root, The Onion, A.V. Club, Clickhole, Starwipe, Flama, Univision Digital and Univision Music.